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Occupational Therapy leadership: marketing yourself, your profession and your organization / Grace Emanuel Gilkeson

Por: Gilkeson, Grace Emanuel [aut.].
Editor: Philadelphia, PA: F. A. Davis Company, 1997Descripción: XXIII, 344 p.ISBN: 0803602537.Tema(s): Terapia ocupacional | Terapia ocupacional -- planeación estratégicaClasificación CDD: 615.851 5 G397
Contenidos:
LEADERSHIP: Leadership explored -- Occupational Therapy leaders: from the student perspective -- Potential Occupational Therapy leadership: an entry-level view -- BASIC CONCEPTS IN MARKETING: The marketing process -- The promotion mix: adversting, publicity, personal selling -- Functional selling -- COLLABORATIVE RELATIONSHIPS: The client as collaborator -- Occupational therapists and teams -- PARALLELS IN CONCEPTS AND PROCESSES: The therapeutic relationship in occupational therapy -- The convergence of marketing, management, and occupational therapy -- Successes, failures, and occupational therapy -- CHANGE AS THREAT AND OPPORTUNITY: The nature of change and how it is adopted -- Occupational therapy professionals adapt -- THE CHANGING WORLD OF ORGANIZATION AND MANAGEMENT: The flattened pyramid and managed care -- Occupational therapists as managers -- Reactive vs. proactive approaches to change -- STRATEGIC PLANNING: Systematic decision making -- Strategic planning and Occupational Therapy -- FUTURISM, GLOBALIZATION, AND OCCUPATIONAL THERAPY: Assuming responsability for your professional future -- Occupational Therapy global problems in common: learning from each other -- THE LOGICAL PROGRESSION: Occupational Therapy leaders -- Putting it all together: a synthesis
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Libros Libros Biblioteca ISALUD. Dr. Néstor Rodríguez Campoamor
615.851 5 G397 (Navegar estantería) Disponible Donación de Araceli López 5359
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615.851 5 Ch982 Occupational therapy: 615.851 5 D786 Acompañantes: 615.851 5 F384 Play: 615.851 5 G397 Occupational Therapy leadership: 615.851 5 K543 Fundamentos conceptuales de la terapia ocupacional / 615.851 5 K543m A model of human occupation:. 615.851 5 K543t Modelo de ocupación humana:

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Índice p.: [333]-344

LEADERSHIP: Leadership explored -- Occupational Therapy leaders: from the student perspective -- Potential Occupational Therapy leadership: an entry-level view -- BASIC CONCEPTS IN MARKETING: The marketing process -- The promotion mix: adversting, publicity, personal selling -- Functional selling -- COLLABORATIVE RELATIONSHIPS: The client as collaborator -- Occupational therapists and teams -- PARALLELS IN CONCEPTS AND PROCESSES: The therapeutic relationship in occupational therapy -- The convergence of marketing, management, and occupational therapy -- Successes, failures, and occupational therapy --
CHANGE AS THREAT AND OPPORTUNITY: The nature of change and how it is adopted -- Occupational therapy professionals adapt -- THE CHANGING WORLD OF ORGANIZATION AND MANAGEMENT: The flattened pyramid and managed care -- Occupational therapists as managers -- Reactive vs. proactive approaches to change -- STRATEGIC PLANNING: Systematic decision making -- Strategic planning and Occupational Therapy -- FUTURISM, GLOBALIZATION, AND OCCUPATIONAL THERAPY: Assuming responsability for your professional future -- Occupational Therapy global problems in common: learning from each other -- THE LOGICAL PROGRESSION: Occupational Therapy leaders -- Putting it all together: a synthesis

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