Gilkeson, Grace Emanuel
Occupational Therapy leadership: marketing yourself, your profession and your organization / Grace Emanuel Gilkeson - Philadelphia, PA: F. A. Davis Company, 1997 - XXIII, 344 p.
Bibliografía al final de cada capítulo Índice p.: [333]-344
LEADERSHIP: Leadership explored -- Occupational Therapy leaders: from the student perspective -- Potential Occupational Therapy leadership: an entry-level view -- BASIC CONCEPTS IN MARKETING: The marketing process -- The promotion mix: adversting, publicity, personal selling -- Functional selling -- COLLABORATIVE RELATIONSHIPS: The client as collaborator -- Occupational therapists and teams -- PARALLELS IN CONCEPTS AND PROCESSES: The therapeutic relationship in occupational therapy -- The convergence of marketing, management, and occupational therapy -- Successes, failures, and occupational therapy --
CHANGE AS THREAT AND OPPORTUNITY: The nature of change and how it is adopted -- Occupational therapy professionals adapt -- THE CHANGING WORLD OF ORGANIZATION AND MANAGEMENT: The flattened pyramid and managed care -- Occupational therapists as managers -- Reactive vs. proactive approaches to change -- STRATEGIC PLANNING: Systematic decision making -- Strategic planning and Occupational Therapy -- FUTURISM, GLOBALIZATION, AND OCCUPATIONAL THERAPY: Assuming responsability for your professional future -- Occupational Therapy global problems in common: learning from each other -- THE LOGICAL PROGRESSION: Occupational Therapy leaders -- Putting it all together: a synthesis
0803602537
Terapia ocupacional
Terapia ocupacional--planeación estratégica
615.851 5 G397
Occupational Therapy leadership: marketing yourself, your profession and your organization / Grace Emanuel Gilkeson - Philadelphia, PA: F. A. Davis Company, 1997 - XXIII, 344 p.
Bibliografía al final de cada capítulo Índice p.: [333]-344
LEADERSHIP: Leadership explored -- Occupational Therapy leaders: from the student perspective -- Potential Occupational Therapy leadership: an entry-level view -- BASIC CONCEPTS IN MARKETING: The marketing process -- The promotion mix: adversting, publicity, personal selling -- Functional selling -- COLLABORATIVE RELATIONSHIPS: The client as collaborator -- Occupational therapists and teams -- PARALLELS IN CONCEPTS AND PROCESSES: The therapeutic relationship in occupational therapy -- The convergence of marketing, management, and occupational therapy -- Successes, failures, and occupational therapy --
CHANGE AS THREAT AND OPPORTUNITY: The nature of change and how it is adopted -- Occupational therapy professionals adapt -- THE CHANGING WORLD OF ORGANIZATION AND MANAGEMENT: The flattened pyramid and managed care -- Occupational therapists as managers -- Reactive vs. proactive approaches to change -- STRATEGIC PLANNING: Systematic decision making -- Strategic planning and Occupational Therapy -- FUTURISM, GLOBALIZATION, AND OCCUPATIONAL THERAPY: Assuming responsability for your professional future -- Occupational Therapy global problems in common: learning from each other -- THE LOGICAL PROGRESSION: Occupational Therapy leaders -- Putting it all together: a synthesis
0803602537
Terapia ocupacional
Terapia ocupacional--planeación estratégica
615.851 5 G397