000			02142nam a22002417a 4500
999			_c1736 _d1736
003			AR-BaISA
005			20250210163119.0
007			ta
008			250210s1997 pau||||f |||| 001 0 eng d
020			_a0803602537
040			_bspa _cAR-BaISA
082	0	4	_222 _a615.851 5 G397
100			_93585 _aGilkeson, Grace Emanuel _eaut.
245	1	0	_aOccupational Therapy leadership: _bmarketing yourself, your profession and your organization / _cGrace Emanuel Gilkeson
260			_aPhiladelphia, PA: _bF. A. Davis Company, _c1997
300			_aXXIII, 344 p.
501			_aBibliografía al final de cada capítulo
501			_aÍndice p.: [333]-344
505			_tLEADERSHIP: _tLeadership explored -- _tOccupational Therapy leaders: from the student perspective -- _tPotential Occupational Therapy leadership: an entry-level view -- _tBASIC CONCEPTS IN MARKETING: _tThe marketing process -- _tThe promotion mix: adversting, publicity, personal selling -- _tFunctional selling -- _tCOLLABORATIVE RELATIONSHIPS: _tThe client as collaborator -- _tOccupational therapists and teams -- _tPARALLELS IN CONCEPTS AND PROCESSES: _tThe therapeutic relationship in occupational therapy -- _tThe convergence of marketing, management, and occupational therapy -- _tSuccesses, failures, and occupational therapy -- _tCHANGE AS THREAT AND OPPORTUNITY: _tThe nature of change and how it is adopted -- _tOccupational therapy professionals adapt -- _tTHE CHANGING WORLD OF ORGANIZATION AND MANAGEMENT: _tThe flattened pyramid and managed care -- _tOccupational therapists as managers -- _tReactive vs. proactive approaches to change -- _tSTRATEGIC PLANNING: _tSystematic decision making -- _tStrategic planning and Occupational Therapy -- _tFUTURISM, GLOBALIZATION, AND OCCUPATIONAL THERAPY: _tAssuming responsability for your professional future -- _tOccupational Therapy global problems in common: learning from each other -- _tTHE LOGICAL PROGRESSION: _tOccupational Therapy leaders -- _tPutting it all together: a synthesis
650	1	4	_93256 _aTerapia ocupacional
650	1	4	_93256 _aTerapia ocupacional _vplaneación estratégica
942			_2ddc _cLI _e22