| 000 -LEADER |
|---|
| fixed length control field |
01427nam a22002895 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AR-BaISA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250206165026.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
951009s2007 sp a do ||| ||spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
848019197X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788480191975 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AR-BaISA |
| Language of cataloging |
spa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
796.069 8 M919 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mullin, Bernard J. |
| 9 (RLIN) |
602 |
| Dates associated with a name |
aut. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing deportivo |
| Medium |
[Texto impreso] / |
| Statement of responsibility, etc. |
Bernard J. Mullin, Stephen Hardy y William A. Sutton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Barcelona: |
| Name of publisher, distributor, etc. |
Paidotribo, |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
299 p.: |
| Other physical details |
il., graf., fot.; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Serie |
Gestión y administración |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliografía al final de cada capítulo |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
La naturaleza especial del marketing deportivo -- |
| -- |
La gestión del marketing en el deporte: una visión general -- |
| -- |
El consumidor deportivo -- |
| -- |
Perspectivas en el comportamiento del consumidor deportivo -- |
| -- |
El papel de la investigación en el marketing deportivo -- |
| -- |
Segmentación del mercado -- |
| -- |
El producto del deporte -- |
| -- |
Estrategias de fijación de precios -- |
| -- |
Las promociones -- |
| -- |
La promoción del licensing -- |
| -- |
El lugar -- |
| -- |
Las relaciones públicas -- |
| -- |
Coordinación y gestión del marketing mix |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Deportes |
| General subdivision |
marketing |
| 9 (RLIN) |
80 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hardy, Stephen |
| 9 (RLIN) |
604 |
| Relator term |
aut. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutton, William A. |
| 9 (RLIN) |
605 |
| Relator term |
aut. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Camps Povill, Andreu |
| 9 (RLIN) |
606 |
| Relator term |
aut. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| 9 (RLIN) |
603 |
| Uniform title |
Gestión y administración |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
