| 000 -LEADER |
|---|
| fixed length control field |
01013nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AR-BaISA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181219155518.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170407s2017 ag ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789877351545 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AR-BaISA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
301 Ar42 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
89 |
| Personal name |
Arias, Gonzalo |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Gustar, ganar y gobernar: |
| Remainder of title |
Cómo triunfar en el arte de convencer. El ABC de la comunicación política / |
| Statement of responsibility, etc. |
Gonzalo Arias |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Buenos Aires: |
| Name of publisher, distributor, etc. |
Aguilar, 0 |
| Date of publication, distribution, etc. |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
189 p. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
La política en perspectiva comunicacional -- |
| -- |
Las (nuevas) reglas del juego -- |
| -- |
El rol del consultor: de los falsos gurúes a los profesionales de la comunicación política -- |
| -- |
La importancia de la investigación -- |
| -- |
Estrategia y campañas electorales -- |
| -- |
La comunicación negativa -- |
| -- |
Spots electorales: el arte de convencer -- |
| -- |
Del discurso al relato |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
90 |
| Topical term or geographic name entry element |
Sociología |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
91 |
| Topical term or geographic name entry element |
Ensayos |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
92 |
| Topical term or geographic name entry element |
Política |
| Form subdivision |
medios de comunicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
