| 000 -LEADER |
|---|
| fixed length control field |
00923nam a22002417 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AR-BaISA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240530103817.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240530s2002 at ado|| |||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324068611 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
spa |
| Transcribing agency |
AR-BaISA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.8 L165 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3402 |
| Personal name |
Lamb, Charles W. |
| Relator term |
aut. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6ª ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia: |
| Name of publisher, distributor, etc. |
Thomson, |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
751 p.: |
| Other physical details |
il., fotos, gráfs., tablas |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
El mundo del marketing -- |
| -- |
Análisis de las oportunidades en marketing -- |
| -- |
Decisiones de productos -- |
| -- |
Decisiones de distribución -- |
| -- |
Decisiones de distribución -- |
| -- |
Decisiones de promoción -- |
| -- |
Decisiones de precios -- |
| -- |
Marketing dirigido por tecnología |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
646 |
| Topical term or geographic name entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3403 |
| Personal name |
Hair, Joseph F. |
| Relator term |
aut. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3404 |
| Personal name |
McDaniel, Carl |
| Relator term |
aut. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Edition |
22 |
