| 000 -LEADER |
|---|
| fixed length control field |
01156nam a22002297 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
AR-BaISA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230404121114.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230404s2005 ag |||| |||| 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9870210376 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
spa |
| Transcribing agency |
AR-BaISA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.8 Ed27 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2815 |
| Personal name |
Edelstein, Federico |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Del marketing comercial al marketing social: |
| Remainder of title |
¿qué es el marketing social? / |
| Statement of responsibility, etc. |
Federico Edelstein |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Buenos Aires: |
| Name of publisher, distributor, etc. |
Dunken, |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
87 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliografía p.: 83-87. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
PRINCIPALES FORMULACIONES DEL CONCEPTO DE MARKETING: |
| -- |
Ampliación del concepto de marketing -- |
| -- |
Comprensión y profundización del concepto de marketing |
| -- |
CARACTERÍSTICAS Y SINGULARIDADES DEL MARKETING SOCIAL: |
| -- |
Marketing social: comprensión, concepto y noción -- |
| -- |
Modos o formas de cambio social -- |
| -- |
Dimensión ética del marketing social tomando como ejemplo los problemas de prevención de las drogodependencias -- |
| -- |
El proceso de planificación y de gestión de marketing social |
| -- |
EL PRODUCTO SOCIAL "IDEA" |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
646 |
| Topical term or geographic name entry element |
Marketing |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2816 |
| Topical term or geographic name entry element |
Marketing social |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Libros |
| Edition |
22 |
